Service Design in Fund managment company

Introduction With the rapid developing of economy of mainland china, much and more Chinese people nourish kept extra innocuous notes in hand. According the official statistics, there has been 11 gazillion RMB deposit in the bank. This is a strong foundation of event investment. Thus, the companies who sell their computer storage, which means provide services that indirectly ease people to manage their investment, sprain popular in China. As authoritative trend, investors welcome Fund management companies. Because not many a(prenominal) people select professional knowledge and free time. (Source www.boshi.com.cn) Registered on July 13, 1998, Boshi Fund Management Company Limited is cardinal of the freshman 5 securities investment fund companies approved by China Securities Regulatory Commission (CSRC). With a registered capital of 100 one million million RMB, Boshi Fund Management Company has quadruplet shell outholders holding a 25% ownership support respect ively. We are dedicated to pass satisfactory service to both investors. They are constantly aiming to become one of top fund companies with recognition of the regulators, investors and society although they have been already recognised as one of the top brands in the fund management tradeing of China. (Details at Appendix I) The party has developed two open-end funds for old three years. twain funds mainly focus on the investment of share market and submit very effectual results of sales. But they have not got good results of another unfermented fund, which has similar market position as previous two, is not good. In order to come and solve the problem, I keep open this assignment to analyse get word issues of the fund friendship related to services marketing and fig and provide recommendations. Objectives a)          outline the key issues of services marketing approach, endeavor and delivery related to the fund management company. b)          Evaluation of the current implementati! on and performance. c)         Exploring fascinate recommendation for future improvement. Analysis... If you want to get a enough essay, order it on our website: OrderEssay.net

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