Situational Analysis : Bentley Motors

Bentley Motors provide a range of high quality strike out goods designed to appeal to Bentley enthusiasts, all across the world, from trackside supporters to owners of new or classic Bentleys. Bentley Motors is strikeed by the remote (Macro and Micro) Environment. These argon the six External Macro factors that affect Bentley Motors: 1. DEMOGRAPHY Demography is the statistical need of human beings population and its distribution. People who name similar demographic characteristics (such as age, geographic location, or income aim) often sh atomic look 18 other pertinent characteristics, creating a potential foodstuff for a particular product or service. Baby boomers ar people born between 1946 and 1966. They are now deprivation through their middle years (late 30s to 50s), rescue changes in middle-aged values, tastes and concerns - indulging in well earn vacations and luxury cars rather of family minivans. These people are likely the ones to misdirect Bentley car s because they will get more wealth from aging parents than both other group. Seniors, who are people aged 65 and older, have the lowest level of wealth and mostly focus on affordable hideaway services and products, so they do non affect Bentleys marketing environment. 2. economic CONDITIONS People must have specie to spend and free to spend it. A marketing arranging is affected especially by such considerations as the occurrent stage of business cycle, largeness and interest rates.

Inflation occurs when price levels prepare at a faster rate than personal income, so that there is a decline in consumer buying power. At the same beat consumers may overspend today for headach e that prices will be higher tomorrow. When! interest rates are high, consumers tend to cast back on long-term and enceinte purchases such as housing and vehicles, so this may affect Bentley badly since it is high-ticket(prenominal) to borrow money. 3. COMPETITION In the... I like how the antecedent broke down the different factors that affect Bentley Motors. That gave me a burst understanding. I also like the into. If you want to get a climb essay, order it on our website: OrderEssay.net

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